Created more than 50 years ago, this whitening toothpaste is the oldest of its kind on the market and was originally created for smokers, wine and coffee drinkers to whiten teeth and freshen the mouth. 75ml. Made in Italy. Alum powder-based, it polishes the teeth smoothly without harming the enamel or gums and rinses very well, so well you can enjoy food or drink right after you've brushed. Glycerin, Hydrated Silica, Aqua (Water/Eau), PEG-32, Tetrapotassium, Pyrophosphate, Aroma (Flavor), Cellulose Gum, Xylitol, Titanium Dioxide, Sodium Lauryl, Sulfate, Sodium Saccharin, Limonene, Eugenol, Benzyl Alcohol