Kenra Professional Volumizing Shampoo amplifies fine, lifeless hair. 1000ml. Made in USA. Proteins and panthenol (vitamin B5) help to create body and fullness. Gently cleanses and conditions without adding weight. Provides body and fullness to fine, lifeless hair. Helps control frizz and flyaways. Improves strength, shine, and manageability. Helps extend the life of color/color safe. Massage and lather into damp hair. Follow with Kenra Professional Volumizing Conditioner.