L’Oréal Professionnel Serie Expert Vitamino Color Radiance Shampoo gently cleanses hair of impurities, leaving it instantly more soft and touchable. Professionally developed and enriched with Reservatol, a powerful antioxidant that protects hair against UVA and UVB damage, it also boosts regeneration of damaged hair and prevents colour degradation by neutralizing oxygen and iron. Shown to provide up to 8 weeks of colour protection*, this gentle yet effective shampoo will prevent colour fade for long-lasting, radiant hair.