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Indigo

The Tech Entrepreneur's Survival Guide: How to Bootstrap Your Startup Lead Through Tough Times and Cash in for Success by Bernd Schoner, Perfect

From Bernd Schoner

Current price: $45.50
The Tech Entrepreneur's Survival Guide: How to Bootstrap Your Startup Lead Through Tough Times and Cash in for Success by Bernd Schoner, Perfect
The Tech Entrepreneur's Survival Guide: How to Bootstrap Your Startup Lead Through Tough Times and Cash in for Success by Bernd Schoner, Perfect

Indigo

The Tech Entrepreneur's Survival Guide: How to Bootstrap Your Startup Lead Through Tough Times and Cash in for Success by Bernd Schoner, Perfect

From Bernd Schoner

Current price: $45.50
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Size: 0.99 x 9.29 x 1.1

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Most technology startups never make it to the funding stage, and only a small percentage of those that are venture-backed generate a positive return for their investors. An even smaller number of startup founders enjoy a truly prosperous exit. Bernd Schoner cofounded his tech startup during the dot-com bust, navigated it through market crises and internal turmoil, brought it through the global financial meltdown intact, and eventually sold it to a multibillion-dollar, multinational public technology company. In The Tech Entrepreneur's Survival Guide, Bernd shares what he learned and what he wished he knew at the time. He explains the major phases in a technology company's life cycle, helping entrepreneurs avoid common pitfalls and survive crises when they strike. He guides readers from the initial bootstrapping process through venture-capital financing and provides valuable advice on how to sell a technology company profitably-even in a challenging economic environment. Every chapter presents solutions to realworld issues that could otherwise have fatal consequences for a tech venture. Aspiring tech entrepreneurs will learn to:Set up shop: build the team, assemble necessary startup assets (including technology and intellectual property), get legal and financial affairs in order Secure capital: ask for money, nail the term sheet, ask for more money Get out: know when to sell, who to sell to, and how to make it a happy exit for all stakeholders, including the employeesWritten with deep insight, refreshing candor, and a dash of humor, this comprehensive guide to the often harsh realities of startup life is indispensable for entrepreneurs at any stage. PRAISE FOR THE TECH ENTREPRENEUR'S SURVIVAL GUIDE:"A genuine narrative from the field, with battle scars and self-reflection. Reading this book will help you avoid many pitfalls." - Nicholas Negroponte, professor at the Massachusetts Institute of Technology Media Lab"There's a lot of great insights and practical advice for the entrepreneur in this book, stuff you normally won't read or hear unless you buy some hard-bitten company founder a few drinks. If you are launching a technology startup, reading this book is the thing you should do first." - Mark Roberti, founder and editor in chief of RFID Journal"I wish I had read Bernd's book when we founded The Echo Nest. Bernd touches on all the major issues in the initial formation stages of a tech company and many of the problems that come up when the company matures. If you are thinking of founding your own tech startup, read this book first." - Tristan Jehan, cofounder of The Echo Nest"A visceral, behind-the-scenes guide to technology entrepreneurship. Bernd tells it like it is and presents a universe of solutions to tricky startup situations that can significantly improve the odds of success. Indispensable." - Larry Begley, cofounder and managing director at .406 Ventures"The best-laid business plans never survive contact with reality. Bernd has provided a comprehensive guide to anticipating the unexpected in the life of a startup." - Neil Gershenfeld, professor and director of the Massachusetts Institute of Technology Center for Bits and Atoms | The Tech Entrepreneur's Survival Guide: How to Bootstrap Your Startup Lead Through Tough Times and Cash in for Success by Bernd Schoner, Perfect

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