The Successful Coffee House is a roadmap for owners of retail specialty coffee businesses. It offers 22 practical and inspiring "Action Days " that will set your imagination and business plan ablaze, including: -Creating your own Specific Brand Image (SBI) -Developing a flexible business that can evolve with industry trends -Using holistic branding to maximize your customer experience -Crafting a business that is unique with uncompromising quality -Creative ways to differentiate your coffee house -Barista hiring tips to ensure an engaging culture -Techniques to keep your staff motivated -Today's coffee house design trends -The role of the professional barista -Creating your own business plan -Weekly Playbook to increase ticket averages | The Successful Coffee House by David J Morris, Hardcover | Indigo Chapters