The following text field will produce suggestions that follow it as you type.

Loading Inventory...

Indigo

The Marketplace Of Attention by James G. Webster, Paperback | Indigo Chapters

From James G. Webster

Current price: $41.00
The Marketplace Of Attention by James G. Webster, Paperback | Indigo Chapters
The Marketplace Of Attention by James G. Webster, Paperback | Indigo Chapters

Indigo

The Marketplace Of Attention by James G. Webster, Paperback | Indigo Chapters

From James G. Webster

Current price: $41.00
Loading Inventory...

Size: 0.59 x 9 x 0.825

Buy OnlineGet it at Indigo
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Indigo
How do media find an audience when there is an endless supply of content but a limited supply of public attention?Feature films, television shows, homemade videos, tweets, blogs, and breaking news: digital media offer an always-accessible, apparently inexhaustible supply of entertainment and information. Although choices seems endless, public attention is not. How do digital media find the audiences they need in an era of infinite choice? In The Marketplace of Attention, James Webster explains how audiences take shape in the digital age. Webster describes the factors that create audiences, including the preferences and habits of media users, the role of social networks, the resources and strategies of media providers, and the growing impact of media measures—from ratings to user recommendations. He incorporates these factors into one comprehensive framework: the marketplace of attention. In doing so, he shows that the marketplace works in ways that belie our greatest hopes and fears about digital media. Some observers claim that digital media empower a new participatory culture; others fear that digital media encourage users to retreat to isolated enclaves. Webster shows that public attention is at once diverse and concentrated—that users move across a variety of outlets, producing high levels of audience overlap. So although audiences are fragmented in ways that would astonish midcentury broadcasting executives, Webster argues that this doesn't signal polarization. He questions whether our preferences are immune from media influence, and he describes how our encounters with media might change our tastes. In the digital era's marketplace of attention, Webster claims, we typically encounter ideas that cut across our predispositions. In the process, we will remake the marketplace of ideas and reshape the twenty-first century public sphere. | The Marketplace Of Attention by James G. Webster, Paperback | Indigo Chapters

More About Indigo at St. Vital Centre

Canada's Largest Bookstore. Indigo is the largest book, gift and specialty toy retailer in Canada

Powered by Adeptmind