Despite spending enormous sums on technology and improvement methods, most businesses are under siege. The inability to drive adaptation to an increasingly more volatile, uncertain, complex, and ambiguous ("VUCA") set of circumstances has resulted in an unprecedented rate of failure across organizations of all shapes and sizes. Worse yet, the necessary component to break the cycle is being distorted by antiquated models, methods, rules, and tools held over from decades past. Industry is stuck in a rut, and that rut is getting deeper and deeper. Where does common sense turn into common nonsense in organizations? Today, companies lack an effective framework to consistently apply and integrate common sense principles at ALL levels (strategic, tactical, and operational). | The Demand Driven Adaptive Enterprise by Carol Ptak, Paperback | Indigo Chapters