Experience 72 hours of instant hold and total control for matte styles with the Goldwell StyleSign Texture Roughman Texturizing Paste. Expertly formulated to provide long-lasting results, this paste is a must-have for achieving a flawless look. Excellent for any style from edgy to modern, simple to dishevelled, this strong-hold paste will put you in total control of your look. Formulated to protect from heat, UV, and colour-fade, you will rest easy knowing your hair is healthy after each use.