Home
Strategic Communications for Nonprofits by Kathy Bonk, Paperback | Indigo Chapters
Loading Inventory...
Indigo
Strategic Communications for Nonprofits by Kathy Bonk, Paperback | Indigo Chapters
From Kathy Bonk
Current price: $47.95
![Strategic Communications for Nonprofits by Kathy Bonk, Paperback | Indigo Chapters](https://dynamic.indigoimages.ca/books/9780470181546.jpg?scaleup=true&width=600&quality=85&lang=en)
![Strategic Communications for Nonprofits by Kathy Bonk, Paperback | Indigo Chapters](https://dynamic.indigoimages.ca/books/9780470181546.jpg?scaleup=true&width=600&quality=85&lang=en)
Indigo
Strategic Communications for Nonprofits by Kathy Bonk, Paperback | Indigo Chapters
From Kathy Bonk
Current price: $47.95
Loading Inventory...
Size: 15.2 x 276.9 x 17.6
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Indigo
This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofits design and implement successful communications strategies. The book offers a unique combination of step-by-step guidance on effective media relations and assistance in constructing and developing an overall communications strategy aimed at creating social or policy change. It first explains the basic principles of a strategic communications strategy that will define the target audiences you need to reach and tells how to develop the messages and messengers you use to reach them. The book then goes on to address specific issues like earning good media coverage, building partnerships to increase available resources, handling a crisis, and more. This second edition builds on the earlier work and includes new case studies, new trends in media and branding, ethnic media issues, and trends in technology. | Strategic Communications for Nonprofits by Kathy Bonk, Paperback | Indigo Chapters