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Best Buy

Sony Cyber-shot RX10 IV Wi-Fi 21MP 25x Optical Zoom Digital Camera - Black

From SONY

Current price: $2,199.99
Sony Cyber-shot RX10 IV Wi-Fi 21MP 25x Optical Zoom Digital Camera - Black
Sony Cyber-shot RX10 IV Wi-Fi 21MP 25x Optical Zoom Digital Camera - Black

Best Buy

Sony Cyber-shot RX10 IV Wi-Fi 21MP 25x Optical Zoom Digital Camera - Black

From SONY

Current price: $2,199.99
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  • 20.1MP Exmor RS 1.0-type stacked, back-illuminated CMOS image sensor with DRAM chip captures incredible, captivating high-resolution stills and Ultra HD video
  • Back illumination technology increases light collection and reduces noise in shots taken at high ISO
  • Stacked-circuit architecture helps minimize signal processing
  • DRAM chip delivers fast large-volume output necessary for in-camera 4K super slow motion recording
  • BIONZ X image processing engine handles massive amounts of data, faithfully reproducing textures and fine detail with minimal noise and diffraction
  • Boasts an ISO sensitivity of 100-12800 (1/3 steps) that offers exceptional image quality, especially in low light situations
  • Records video up to 4K UHD (3840 x 2160 resolution) at up to 30p for true-to-life movies that are as vivid as you remember them
  • Easily create super slow motion video with High Frame Rate mode that allows you to shoot 960fps, even at full telephoto lengths
  • Capture up to 24fps with high-speed continuous shooting with AF/AE tracking
  • 25x optical zoom (35mm equivalent 24–600mm) and 50x Clear Image Zoom offers extra-wide-angle to ultra-telephoto zoom focal range, allowing you to capture everything from landscapes to extreme close-ups
  • ZEISS Vario-Sonnar T* lens features Super-ED glass, ED glass, and aspherical lens elements for exceptional image clarity, contrast, and colour by minimizing chromatic aberration and ghosting
  • Large f/2.4-4 -aperture with 9-blade diaphragm delivers outstanding bokeh background
  • Lens offers macro shooting with a 3cm wide-angle close-focus distance or 72cm telephoto close-focus distance
  • Built-in ND filter allows shooting in extremely bright light with fully open aperture
  • Optical SteadyShot minimizes camera shake and motion blur, delivering stable handheld still and video shooting, especially in low light or at long telephoto ranges
  • XGA OLED Tru-Finder EVF with approximately 2.359-million dots offers corner-to-corner visibility and makes it easy to frame your shot even in bright conditions
  • 3-inch 1.44-million-dot tiltable TFT LCD display lets you take photos from different angles, creating unique images from your unique perspective
  • Touch Pad function lets you shift focus simply by sliding your finger across the LCD screen from one area to another, while looking at the viewfinder
  • Touch Focus allows you to simply touch the LCD at the point of the image you want to focus on
  • Integrated Wi-Fi allows remote control and viewing from your compatible smart device and the PlayMemories mobile app
  • PlayMemories apps also makes it easy to share images on your favourite social networking sites through your smartphone
  • Location Information Link via the PlayMemories app can acquire location data, record it on still images, and correct camera date/time and location settings
  • Built-in NFC offers simple connectivity for compatible smart devices and QR code scanning provides easy connectivity for non-NFC mobile devices
  • Dust and moisture resistance with rugged magnesium alloy construction lets you shoot worry-free in unfriendly weather
  • Fast Hybrid AF system with 315-point wide-area phase-detection AF coverage and high-density Tracking AF technology delivers 0.03sec high-speed autofocusing
  • Eye AF can capture intriguing facial expressions with highly precise eye detection that automatically focuses and tracks a subject’s eye, even as the face moves or turns to a 3/4 view
  • Includes professional movie functions such as, Picture Profile, S-Log2/S-Gamut, TC/UB (time code / user bit), Rec Control, Dual Video Recording, marker display function, and region setting between NTSC and PAL movie frame rates
  • Shoot in silence, even during continuous shooting by muting the camera's shutter sound with a couple of simple settings
  • Enhanced peaking function emphasizes contours of the focused region in a specified colour when shooting in manual focus or direct manual focus
  • Enhanced Zebra Assist indicates areas that could be overexposed with a zebra pattern
  • Anti-distortion shutter offers fast and silent shutter speeds up to 1/32,000 of a second, ideal for capturing sports, concerts, wildlife, and more without a distracting shutter click
  • In-camera creative effects allow you to unlock your artistic potential and preview the effect before your capture the image
  • Custom (C) button lets you set 1 of over 58 functions, allowing you to adapt the camera to your shooting style
  • Triple manual rings for focus, zoom, and aperture deliver intuitive control, especially when looking through the electronic viewfinder
  • High-bit-rate XAVC S format lets you record high-quality 4K (100 Mbps) and Full HD (50 Mbps) movies with minimal compression noise
  • Easily record, edit, and share AVCHD format movies
  • RAW (NEF) capture capabilities gives you the highest quality image format, ideal for post-production work
  • Conveniently store image on a Memory Stick Duo/PRO Duo/PRO Duo High-speed/PRO-HG Duo or SD/SDHC/SDXC memory card (each sold separately)
  • HDMI output allows real-time viewing of uncompressed video footage on an HDTV or display, so you can check focus and other details while recording in-camera

More About Best Buy Express at St. Vital Centre

Welcome to Best Buy Express, where technology meets connectivity. Step into our stores to discover the latest tech offerings from Best Buy, complemented by the great services and expertise of Bell, Virgin Plus, and Lucky Mobile.

1225 St Mary's Rd Unit 127, Winnipeg, MB R2M 5E5, Canada

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