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Best Buy

Sony Alpha 7 IV Full-Frame Mirrorless Camera with 28-70mm Lens Kit

From SONY

Current price: $2,999.99
Sony Alpha 7 IV Full-Frame Mirrorless Camera with 28-70mm Lens Kit
Sony Alpha 7 IV Full-Frame Mirrorless Camera with 28-70mm Lens Kit

Best Buy

Sony Alpha 7 IV Full-Frame Mirrorless Camera with 28-70mm Lens Kit

From SONY

Current price: $2,999.99
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*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Best Buy

Compact and powerful

  • Full-frame compact mirrorless interchangeable lens camera is ideal for both professional photographers and next-gen image creators
  • Compatible with lenses that fit the Sony E-Mount system (lenses sold separately)

True-to-life imagery

  • 33MP back-illuminated Exmor R CMOS sensor ensures professional-grade image quality
  • Enhanced BIONZ X image processing with front-end LSI and DRAM accurately reproduces textures, tone, and details
  • Captures 10-bit 4K video with full pixel readout and no pixel binning in Super 35 mode
  • Shoot with impressively low levels of noise throughout the standard range of ISO 100-51200 (expandable to ISO 50-204800 for stills and ISO 100-102400 for movies)
  • 15+-stop dynamic range captures a wide range of contrast between light and dark
  • Continuous burst shooting at up to 10fps at 33MP with AF/AE tracking ensures you never miss an important moment

Stunning captures with real-time AF tracking

  • 5-axis, in-body image stabilization with 5.5 step shutter speed advantage offer incredibly crisp, smooth images
  • Active Mode delivers highly effective in-camera optical image stabilization during hand-held movie shoots
  • Fast Hybrid AF system with 759-point phase-detection AF and 425 contrast AF points deliver fast and reliable autofocus capabilities for both stills and movies
  • Real-time tracking and real-time Eye-AF for humans, animals, and birds help you to focus in on any subject for both still shots and movies
  • Multi-selector direct AF point selection and AF-ON button give you control over your autofocus experience

Advanced movie features

  • Focus Map feature lets you easily visualize depth of field and which areas are in and out of focus when you're in movie mode
  • Focus breathing compensation automatically maintains a consistent angle of view for more movie-like focus transitions
  • AF Assist function lets you seamlessly switch to and from autofocus and manual focus during movie shoots

Display and editing features

  • 3-inch vari-angle 1.03-mega-dot side-opening LCD screen with touch control gives you plenty of flexibility for previews, selfies, and more
  • 3.68 mega-dot high-definition Quad-VGA OLED viewfinder enhances your view with a 37.3-degree field of view and a 23mm high eyepoint
  • S-log 2 / 3 workflow and instant HDR with Hybrid Log-Gamma (HLG) allow for seamless editing
  • All-Intra (XAVC S-I) recording helps capture complex motion more accurately and allows more efficient editing workflows
  • Cine colour gamut settings make it easy to match your footage with footage from other select Cinema Line cameras (sold separately)

Storage and data transfer

  • High-speed 2.4 and 5GHz Wi-Fi / FTP transfer and wireless PC remote give you plenty of options for sharing or transferring files wirelessly
  • In-body wireless LAN uses a 5GHz band in addition to the 2.4GHz band (IEEE 802.11 a/b/g/n/ac standards are supported), for fast data transfer
  • Super speed USB Type-C (USB 3.2 Gen 2) compatible and Micro USB ports enable simple connections to your computer or other device
  • Dual UHS-II SD media card slots allow you to add plenty of storage capacity (media cards sold separately)

Rugged and reliable

  • Lightweight, high-rigidity magnesium alloy body with dust and moisture resistance stands up to a wide range of conditions during outdoor shoots
  • Thermal mounting design provides heat to image sensor to move freely during image stabilization while heat is efficiently dissipated
  • Z-series rechargeable battery gives you long-lasting battery life while you're out on a shoot
  • Multi Interface Shoe with digital audio provides reliable, high-quality sound

Incredible lens performance

  • The included FE 28-70mm f/3.5-5.6 OSS zoom lens is designed for use with full-frame sensors, offering exceptional optical performance with the a7 IV
  • Aspherical lens elements minimise distortion while ED glass elements provide superior contrast, resolution, and colour fidelity
  • The 28-70mm focal range offers many commonly used focal lengths all in one lens
  • The built-in Optical SteadyShot image stabilization helps reduce motion blur when shooting handheld
  • Lens features a 7-blade circular aperture for more natural, rounded defocusing or ‘bokeh’

See Details and Specs for more information

More About Best Buy Express at St. Vital Centre

Welcome to Best Buy Express, where technology meets connectivity. Step into our stores to discover the latest tech offerings from Best Buy, complemented by the great services and expertise of Bell, Virgin Plus, and Lucky Mobile.

1225 St Mary's Rd Unit 127, Winnipeg, MB R2M 5E5, Canada

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