Home
Social Marketing In The 21st Century by Alan Andreasen, Hardcover | Indigo Chapters
Loading Inventory...
Indigo
Social Marketing In The 21st Century by Alan Andreasen, Hardcover | Indigo Chapters
From Alan Andreasen
Current price: $187.95
Indigo
Social Marketing In The 21st Century by Alan Andreasen, Hardcover | Indigo Chapters
From Alan Andreasen
Current price: $187.95
Loading Inventory...
Size: 0.5 x 8.5 x 0.4989
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Indigo
The goal of this cutting edge book is to reposition social marketing so that foundations, government agencies, and various nonprofits will approach social change in a way that reaches both upstream and downstream individuals in society. Author Alan R. Andreasen outlines potential roles, restates fundamental principles, and then suggests how social marketing might be applied to a sample of nontraditional challenges. | Social Marketing In The 21st Century by Alan Andreasen, Hardcover | Indigo Chapters