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Indigo

Shaping China's Global Imagination by J. Wang, Hardcover | Indigo Chapters

From J. Wang

Current price: $80.50
Shaping China's Global Imagination by J. Wang, Hardcover | Indigo Chapters
Shaping China's Global Imagination by J. Wang, Hardcover | Indigo Chapters

Indigo

Shaping China's Global Imagination by J. Wang, Hardcover | Indigo Chapters

From J. Wang

Current price: $80.50
Loading Inventory...

Size: 0.57 x 8.5 x 8.58

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A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai. | Shaping China's Global Imagination by J. Wang, Hardcover | Indigo Chapters

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