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Sensory Marketing by B. Hult, Paperback | Indigo Chapters
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Indigo
Sensory Marketing by B. Hult, Paperback | Indigo Chapters
From B. Hult
Current price: $80.50
Indigo
Sensory Marketing by B. Hult, Paperback | Indigo Chapters
From B. Hult
Current price: $80.50
Loading Inventory...
Size: 1 x 9.02 x 0.67
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The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do. | Sensory Marketing by B. Hult, Paperback | Indigo Chapters