Sensodyne Whitening plus Tartar Fighting is clinically proven to build on-going protection over time for sensitive teeth, working 24/7 to help relieve sensitivity pain, gently remove stains and prevent tartar build-up, with twice daily brushing. Providing long-lasting sensitivity protection, Sensodyne Whitening Plus Tartar Toothpaste helps to whiten your teeth by removing stains to return them to their natural whiteness while also fighting tartar buildup. Soothing the nerves inside your teeth, Sensodyne Whitening Plus Tartar Toothpaste helps reduce pain caused by sensitivity triggers such as ice-cold drinks, hot foods, sweets and sugary foods, or a burst of cold air. Featuring a minty taste to help freshen breath, Sensodyne contains fluoride which helps fight cavities, helps removes plaque, helps keep gums healthy, and helps protect against tooth decay. For lasting sensitivity relief and cleaning of your teeth and gums, brush twice daily with Sensodyne toothpaste using a soft-bristled toothbrush. Sensodyne is the #1 dentist recommended toothpaste brand for sensitive teeth. Not for use by children under 12 years. (* With twice daily brushing.)