Texturize your look with EIMI Rugged Texture, a matte paste created to give your hair a rugged effect with strong definition. 75ml (2.5 oz). Made in USA. Want to enhance your image and highlight your hair? Then the Moulding Wax Eimi Rugged Wella will help you to achieve your goals. Manipulate with your palms into dry hair to shape and texturize rugged looks with a matte finish.