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Indigo

Rowntree and the Marketing Revolution 1862–1969 by Robert Fitzgerald, Hardcover | Indigo Chapters

From Robert Fitzgerald

Current price: $200.95
Rowntree and the Marketing Revolution 1862–1969 by Robert Fitzgerald, Hardcover | Indigo Chapters
Rowntree and the Marketing Revolution 1862–1969 by Robert Fitzgerald, Hardcover | Indigo Chapters

Indigo

Rowntree and the Marketing Revolution 1862–1969 by Robert Fitzgerald, Hardcover | Indigo Chapters

From Robert Fitzgerald

Current price: $200.95
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Size: 1 x 1 x 1

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This is a business history that deals with an important but surprisingly neglected topic. There have been no comprehensive accounts of Rowntree, the confectionery manufacturer, and no assessment of its role in a global industry. For the first time this book reveals the importance of marketing to the success of Rowntree, and makes a substantial contribution to our understanding of marketing and mass consumption in economic development. Rowntree was also a pioneer in managerial organization and industrial relations, as well as in marketing. | Rowntree and the Marketing Revolution 1862–1969 by Robert Fitzgerald, Hardcover | Indigo Chapters

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