Verb Purple Shampoo is a professional-grade violet pigment-infused formula, expertly designed to neutralize brassiness and enhance cool tones in blonde, grey, and silver hair. The violet pigments work precisely to cancel out yellow and brassy hues, while açaí extract delivers nourishing antioxidants for healthier hair. Free from sulfates and parabens, this vegan and cruelty-free shampoo is clinically proven to reduce brassiness by 24%.