LESS BREAKAGE FOR INFINITE LENGTHS Trying to grow out those long locks? Help your hair reach infinite lengths with Pantene Pro-V Infinite Lengths Biotin + Collagen Sulfate-Free Shampoo. This formula fortifies weak, brittle hair for more resilient strands that are stronger to reach longer lengths, with up to 90% less breakage with this system. Our formula, crafted with Pantene Pro-vitamin B5, Biotin, and Collagen, gently cleanses and strengthens hair without drying or stripping locks. It's even safe for color-treated hair*, because you shouldn't have to sacrifice to get the length you want. So keep it growing, and keep it going strong.HOW TO USEIt's easy to reach infinite lengths! Just massage Pantene Pro-V Infinite Lengths Biotin + Collagen Sulfate-Free Shampoo all over your wet hair, paying special attention to the roots. Wait for one minute for the ingredients to work their magic. Then rinse thoroughly. For best results, follow with Pantene Pro-V Infinite Lengths Biotin + Collagen 1 Minute Miracle Conditioner.