The Parent’s Choice Head and Body Baby Wash is an ultra-mild cleanser that is gentle enough for newborns and suitable to use from head to toe. Our hypoallergenic formula was specially made with sensitive, delicate skin in mind, and will not irritate your baby’s eyes or skin. The Parent’s Choice Head and Body Baby Wash helps make bath time bonding time with your little one, simply apply the baby wash with warm water using your hand or a washcloth, then lather and rinse. This product is free from soap, dye, alcohol, parabens and phthalates making it suitable for sensitive skin.