Our Story The NOOD story started with four pet lovers and a simple goal; pet store quality at grocery store prices. To bring our vision to life we partnered with leading animal nutrition experts to develop a range of recipes perfect for your pets, and ours! NOOD® Recipes are packed with ethically sourced proteins, superfoods and a range of vitamins and minerals to provide a complete and balanced diet. No pesky fine print, just honest food made by pet lovers, for pet lovers. Suitable for all stages of your cat’s life (including kittens). 83% Salmon, Vegetables + Animal Nutrients 12% Superfoods + Rice 5% Probiotics, Oils + Essential Nutrients 0% Artificial Colours, Flavours or Preservatives At NOOD, our utmost priority and focus is on producing a range of recipes that are healthy and safe for both your pets and ours. Every ingredient is tested for contaminants when it arrives at our facility and each step of our production process is strictly controlled to prevent cross contamination. During production, we test every 20 minutes for density, colour, moisture, size, nutrient profile and contaminants. That means happy vets, & happy pets! Alistair & the NOOD Team