Social Media is Not Marketing Simply broadcasting a message to millions by social media accomplishes little for most businesses. Millionaire-maker Dan S. Kennedy and marketing strategist Kim Walsh Phillips are here to tell it like it is: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire. Kennedy and Walsh Phillips teach you the customer-getting, sales-boosting direct response strategies you must employ with every social media campaign so you can stop accepting non-monetizable likes" and "shares" as a return on your time. You'll learn: - 6 direct-response principles that must be applied to social media marketing - The most powerful marketing tactic (per Google) - How to get riches with niches and become a magnet to your customers - The monetizing magic of crafting effective emails - The #1 way to prevent wasted marketing dollars - 5 ways to grow your list for FREE (before spending a dime on advertising) - Turn passive content into an active conversion tool - Create raving fans who introduce you to their networks - Turn niches into riches, laser in on your perfect prospects and ignore the "tire kickers" - Harness the biggest secret in social media - offlineDiscover the principles behind successful marketing campaigns and start making dollars and cents out of your social media strategy." | No B. s. Guide To Direct Response Social Media Marketing by Dan S. Kennedy, Paperback | Indigo Chapters | No B.s. Guide To Direct Response Social Media Marketing by Dan S. Kennedy, Paperback | Indigo Chapters