Pump up the volume with Alterna My Hair My Canvas More To Love Bodifying Shampoo. Formulated with sustainably-sourced Vegan Botanical Caviar, Coconut Sugar Blend and Bamboo extract to improve moisture retention and provide texture, definition and control, while volumizing hair and increasing manageability. This body-enhancing, vegan shampoo creates a foundation of fullness, texture and movement for envious volume and healthy-looking hair.