"Metamucil Premium Blend is sweetened with plant-based Stevia extract and made with all natural flavours and colours so you can feel great about taking it every day. Metamucil is the #1 Doctor Recommended Brand‡. Metamucil is made with psyllium, a plant-based fibre that helps promote digestive health so you can start to feel lighter by relieving irregularity. It also helps you temporarily suppress appetite when taken prior to a meal, and helps lower cholesterol levels† to promote heart health. * By relieving irregularity †Lowers mild to moderately elevated cholesterol levels when taken with a low fat diet. ‡ Among recommendations in a ProVoice survey 2019 (OTC therapeutic fiber category). Procter & Gamble calculation based in part on data reported by Nielsen through its MarketTrack Service for the Digestive Health Category for the 52-week period ending 09/28/2019, for the Canada National All Channels, or Groc+Drug+MassMerch, according to the Nielsen standard product hierarchy. Copyright © 2019, The Nielsen Company."