Shiseido Men Ultimune Power Infusing Concentrate is the iconic Ultimune reformulated for men’s unique needs. Shiseido research has found that men’s skin differs from women’s in its ability to protect and defend itself from intrinsic and environmental aggressors. This new serum targeted for men's skin strengthens the skin’s inner defenses, delivers targeted antioxidants, and helps with damage recovery while providing 32 hours of continuous hydration. Shiseido Men Ultimune Power Infusing Concentrate serum delivers healthy, vibrant, energetic skin that starts from within.