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MBA Marketing by Malcolm Mcdonald, Paperback | Indigo Chapters
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Indigo
MBA Marketing by Malcolm Mcdonald, Paperback | Indigo Chapters
From Malcolm Mcdonald
Current price: $131.50
Indigo
MBA Marketing by Malcolm Mcdonald, Paperback | Indigo Chapters
From Malcolm Mcdonald
Current price: $131.50
Loading Inventory...
Size: 1.13 x 9.21 x 1.66
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Indigo
This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text. | MBA Marketing by Malcolm Mcdonald, Paperback | Indigo Chapters