Lifter Plump was made only for those who like it hot (like, HOT hot). One transformative swipe, and you’ll understand why it’s virtually impossible to keep your cool while wearing a plump lip this blazing. With a chili pepper infused formula, it doesn’t just bring the heat, it brings the burn, tingle, and swell – leaving lips with a hydrated, glossy plump that can’t be ignored. In 8 sizzling shades, it’s true what they say – the hotter the heat, the bigger the plump. Don’t say we didn’t warn you. BENEFITS Warning: Intense heat. Lasting plump. Meet the new Lifter Plump —Maybelline New York’s intense lip plumping gloss. This game-changer delivers an intense heated sensation and plump effect. Instantly and overtime. Lifter Plump lip plumping gloss comes with an XL wand applicator that lifts lips in intensely heated, glossy color. This must-have intense plumper immediately transforms lips in one swipe. Plumping lips instantly and overtime. Lifter Plump lip gloss is formulated with Maxi-Lip™ and chili pepper to instantly plump lips. Now you can get an intense, lasting plump effect whenever and wherever the city takes you. Meet Maybelline New York’s hottest Lifter Plump lip gloss range. This intense lip plumper is available in 8 heated shades, like Blush Blaze, Pink Sting, Red Flag, Peach Fever, Hot Chili, Cocoa Zing and more. HOW TO USE Step 1. Apply lip gloss with the XL Wand™ applicator in the center of your upper lip and follow the contours of your mouth. Step 2. Glide the lip gloss across the entire bottom lip.