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Marketing and Finance by Malcolm Mcdonald, Paperback | Indigo Chapters
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Indigo
Marketing and Finance by Malcolm Mcdonald, Paperback | Indigo Chapters
From Malcolm Mcdonald
Current price: $61.00
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Indigo
Marketing and Finance by Malcolm Mcdonald, Paperback | Indigo Chapters
From Malcolm Mcdonald
Current price: $61.00
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Size: 16.5 x 246.4 x 20
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Indigo
Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter containing the results of new research into risk and marketing strategies amongst Finance Directors and Chief Marketing Officers. | Marketing and Finance by Malcolm Mcdonald, Paperback | Indigo Chapters