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Luxury Online by Uch Okonkwo, Hardcover | Indigo Chapters
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Indigo
Luxury Online by Uch Okonkwo, Hardcover | Indigo Chapters
From Uch Okonkwo
Current price: $102.50
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Indigo
Luxury Online by Uch Okonkwo, Hardcover | Indigo Chapters
From Uch Okonkwo
Current price: $102.50
Loading Inventory...
Size: 0.92 x 9.25 x 1.63
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Indigo
This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online. | Luxury Online by Uch Okonkwo, Hardcover | Indigo Chapters