Home
Loyalty Myths by Timothy L. Keiningham, Hardcover | Indigo Chapters
Loading Inventory...
Indigo
Loyalty Myths by Timothy L. Keiningham, Hardcover | Indigo Chapters
From Timothy L. Keiningham
Current price: $26.99
![Loyalty Myths by Timothy L. Keiningham, Hardcover | Indigo Chapters](https://dynamic.indigoimages.ca/books/9780471743156.jpg?scaleup=true&width=600&quality=85&lang=en)
![Loyalty Myths by Timothy L. Keiningham, Hardcover | Indigo Chapters](https://dynamic.indigoimages.ca/books/9780471743156.jpg?scaleup=true&width=600&quality=85&lang=en)
Indigo
Loyalty Myths by Timothy L. Keiningham, Hardcover | Indigo Chapters
From Timothy L. Keiningham
Current price: $26.99
Loading Inventory...
Size: 25.4 x 236.2 x 16
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Indigo
In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty – all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data. Granted unprecedented access to customer records from a variety of multi-national corporations. Through these records, Ipsos Loyalty was able to precisely track the impact of this customer-centric construct on actual purchasing behavior. The authors’ findings and conclusions will stun business leaders around the world. The lessons learned from these provide a true guide for the proper use of customer loyalty. | Loyalty Myths by Timothy L. Keiningham, Hardcover | Indigo Chapters