L’Oréal Paris EverPure repair and defend shampoo’s luxurious and aromatic formula is designed to cleanse, treat and protect damaged hair. L’Oréal EverPure repair and defend shampoo is concentrated with goji fruit extract, a powerful antioxidant that repairs and defend hair from daily hair harming factors such as water, uv exposure and hair heating tools. It entirely cleanses your hair, leaving it healthier, more resistant and softer. The EverPure repair and defend shampoo is gentle on coloured hair, leaving hair dye intact. Ever is L’Oréal Paris first hair care collection free of colour stripping and hair/scalp damaging chemicals like sulfates, paraben and harsh salts.