Rediscover the power of red with L'Oreal Paris Colour Riche Reds of Worth! Our 1st collection of wearable reds reveals the unspoken power of all women. Payoff so saturated, it makes a statement. Rich pigments for intense color with a beautiful satin finish. Creamy formula infused with argan oil and vitamin E cares for lips. Unique, silhouette bullet shape for defined lip lines and a smooth glide for coverage in just 1 swipe. Non-drying and smudge-proof formula leaves lips feeling soft and smooth with each and every application. Available in 6 elegant, refined shades - find your perfect red.