It's not just oled, it's lg oled evo. The oled evo c-series is powered by the α9 ai processor gen6—made exclusively for lg oled—for beautiful picture and performance. The brightness booster improves brightness so you get luminous picture and high contrast, even in well-lit rooms. * ai-assisted deep learning analyzes what you're watching to choose the best picture and sound setting for your content. (*based on lg internal testing: 55/65/77/83" lg) features