Joico Joifull Volumizing Shampoo, specifically designed for fine, thin hair that needs fullness and body, is a lightweight, rich, lathering cleanser that gently whisks away oil and dirt known to weigh down fine hair. Our exclusive weightless formula, enhanced with SmartRelease Technology, Rice Protein and Bamboo Extract, delivers an explosion of fullness along with healthy-looking, strong and shiny hair. This refreshing shampoo leaves your hair feeling clean, uniquely nourished and ready for extraordinary volume with a refreshingly natural feel.