Joico Colorful Anti-Fade Serum boosts the brilliance of hair colour. Formulated with Camellia Oil and Pomegranate Fruit Extract, this glossing serum highlights and prolongs hair colour's freshness for up to 8 weeks. It protects against harsh, colour-fading UV rays and instantly increases shine, softness and reduces frizz for smoother hair in just one use. It is laboratory tested to help guard against the hair-dulling effects of pollution and is Sulfate-free.