Joico Colorful Anti-Fade Shampoo is a gentle cleanser that removes daily buildup and debris while preserving colour vibrancy and intensity for gorgeous hair colour. Formulated with Camellia Oil and Pomegranate Fruit Extracts help to increase shine, manageability and strength while fortifying the hair for 3X greater resistance to breakage. The Sulfate-free formula also provides UV Protection for longer-lasting colour for up to 8 weeks.