A gentle cleanser that takes out what you DON’T want, and leaves behind everything you DO! With Joico Colourful Anti-Fade Shampoo, daily buildup and debris are gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous haircolour Free of SLS/SLES Sulfates Gently cleanses colour-treated hair Fortifies hair for 3X greater resistance to breakage