This Bond Building Shampoo cleanses & adds shine. Visibly repair, strengthen & nourish hair using the Blonde+ Repair System, steps 1-2-3. Formulated with Bond Building Plex. • Achieve 2X stronger hair** in just 1 minute* (half the time vs most competitive treatments) and see 2x brighter blonde.** *visible damage repair with Pre-Shampoo Treatment use **using shampoo & conditioner together vs. a non-conditioning shampoo • Blonde+ Repair Bond Building Shampoo gently cleanses blonde hair of dirt, oil, and product buildup without stripping hair of healthy hydration. • Formulated with a Bond Building Plex, our formula builds hydro-bonds, strengthens hair, and optimizes blonde reflections, leaving blonde brighter and stronger for hair that looks and feels transformed. • Transform brittle blonde into shiny, resilient hair, dramatically smooth and soften, nourish hair damage from lightening, and reduce breakage and visible split ends when using the entire 3-step Blonde+ Repair System