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Integrated Marketing Communication by Maxwell Winchester, Paperback | Indigo Chapters
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Indigo
Integrated Marketing Communication by Maxwell Winchester, Paperback | Indigo Chapters
From Maxwell Winchester
Current price: $84.99
Indigo
Integrated Marketing Communication by Maxwell Winchester, Paperback | Indigo Chapters
From Maxwell Winchester
Current price: $84.99
Loading Inventory...
Size: 1.66 x 24.8 x 700
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Integrated Marketing Communication introduces students to the principles and practice of integrated marketing communication (IMC). Written by an Australasian author team with an international focus, the text takes a balanced theoretical approach that acknowledges both salience and persuasion(strong and weak) theories of advertising, recognising advertising as an activity that aims to change attitudes and reinforce behaviour. Supported by case studies, weblinks and revision questions to assist with student understanding and encourage critical reflection, Integrated Marketing Communication critically examines the major theories of marketing communication and provides students with examples of the practical implications ofthese theories. | Integrated Marketing Communication by Maxwell Winchester, Paperback | Indigo Chapters