Say hello to naturally friendly Fluoride Free Watermelon Toothpaste for kids. It’s thoughtfully formulated with high quality ingredients like xylitol and erythritol, aloe, and contains silica that gently polishes and brightens teeth. And it removes plaque with brushing, too, because let’s face it, we’re friendly, but plaque? Not so much. Best of all, our watermelon paste is safe to swallow for little ones still learning to brush, and it’s formulated without mint so kids can say goodbye to "spicy", and hello to natural flavour that’ll make them smile wide. And hello contains no artificial sweeteners, no artificial flavours, no dyes, no microbeads, no parabens, no SLS and no gluten. To make us a squeeze above, hello is also vegan, and not tested on animals (Leaping Bunny Certified). A kids toothpaste with ingredients parents want in a flavour kids love. We’re talking win-win here.