Say hello to naturally friendly Activated Charcoal Fluoride Free Whitening Toothpaste. This black paste is thoughtfully formulated with high quality ingredients like activated charcoal (made from sustainable bamboo), fresh mint, organic coconut oil, and xylitol, and whitens naturally and gently by removing surface stains without peroxide. This toothpaste also works to polish and clean, and freshen breath. But buckle-up, there's more goodness: hello contains no artificial sweeteners, no artificial flavours, no synthetic dyes, no microbeads, no parabens, no SLS/sulfates and no gluten. As if that weren't enough magic for one tube, hello is also vegan and not tested on animals (Leaping Bunny Certified). We're serious about being friendly, and about what goes into our paste.