Packed with the goodness of wheat bran, Great Value Bran Flakes Cereal is a smart choice any day of the week. This wheat bran cereal has a slightly sweet, nutty flavour and crunchy bite that the whole family will love. Made with select ingredients and a source of 7 essential nutrients, these bran flakes will help rev up your day. Try this breakfast cereal with dairy or nut milk, sprinkled on fruit and yogurt, or baked into muffins and snack bars for added flavour and texture. The Ingredient Wise symbol appears on products made without these ingredients: synthetic colours, artificial flavours and sweeteners, hydrogenated vegetable oil, monosodium glutamate.