#1 Metallic brand* *In the U.S., based on IRI sales data for the 52 weeks ending 6/28/2020. In Canada, based on Nielsen sales data for the 52 weeks ending 5/23/20. Say Goodbye to Boring Colors! ™ Bold radiance that lasts! For all hair textures 1 application Göt2b® Whoever You Want 2B™ With metallic-shine booster for cool, shimmering tones Anti-fading effect for long-lasting colors Göt2b® selection guide 1 wash Up to 3 washes 12-15 washes Permanent