GET INTENSE GLOSSY SHINE IN JUST 5 MINUTES with the new L'Oréal Paris Hair Expertise Glycolic Gloss Sulfate-Free Shine Shampoo. This shampoo is powered by a 2% Glycolic Acid Gloss Complex that penetrates deeply into the hair fiber to improve hair quality and seal cuticles with a lasting glossy effect. Perfect for dull, porous hair, this shampoo transforms your hair, leaving it 2x shinier and 88% smoother for up to 10 washes. Instant Long-Lasting Shine and Smoothness for All Hair Types: Hair is 2x shinier and up to 88% smoother, for a hair transformation that lasts through 10 shampoos. Ideal for dull, porous hair, from straight to wavy, curly, and coily. Intense, Glossy Shine in just 5 minutes: The Glycolic Gloss Sulfate-Free Shine Shampoo is the 1st step of the Glycolic Gloss routine, an at-home glossing system inspired by expert color glossing solution, formulated to give your hair salon-worthy lasting shine in just 5 minutes. Glycolic Acid Gloss Complex for Ultimate Shine: Powered by a 2% Glycolic Acid Gloss Complex that penetrates deeply into the hair fiber to improve quality and seals cuticles with a lasting glossy effect. Healthy Hair for Ultimate Shine: Hair damage disrupts cuticles, making fibers rough, porous, and dull unable to reflect light. The Glycolic Acid Gloss Complex contains a conditioning agent that seals cuticles with a long-lasting shine glaze, helping hair reflect light more efficiently. Elevate Your Washing Routine: The Glycolic Gloss Sulfate-Free Shine Shampoo gently cleanses and deeply nourishes hair, creating a luxurious foam for a salon-like experience at home. HOW TO USE: Step 1 of the Glycolic Gloss Routine - Apply the Glycolic Gloss Sulfate-Free Shine Shampoo on wet hair, massaging it into your scalp and through the lengths of your hair to create a rich lather. Rinse thoroughly. Follow with the Glycolic Gloss Shine Conditioner (Step 2), the Glycolic Gloss 5 Minutes Lamination Glossing Treatment (Step 3), and the Glycolic Gloss Shine Leave-In Serum (Step 4).