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Fundamentals of Global Strategy by Cornelis A. De Kluyver, Paperback | Indigo Chapters
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Fundamentals of Global Strategy by Cornelis A. De Kluyver, Paperback | Indigo Chapters
From Cornelis A. De Kluyver
Current price: $31.50
Indigo
Fundamentals of Global Strategy by Cornelis A. De Kluyver, Paperback | Indigo Chapters
From Cornelis A. De Kluyver
Current price: $31.50
Loading Inventory...
Size: 1 x 9 x 0.9
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The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many-from pharmaceuticals to aircraft to computers-have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent. | Fundamentals of Global Strategy by Cornelis A. De Kluyver, Paperback | Indigo Chapters