Suavecito Firme Clay Pomade is for those wanting a matte pomade with a stronger hold. This water-soluble clay pomade adds texture, definition, and hold without leaving your hair feeling dry or stiff. With a matte formula, you can easily create effortless styles while also getting enough hold to sculpt your hair into place. Perfect for those with fine hair that struggle to hold their style in place or for those with short to medium hair that need a little extra grip.