This pillow is made in Canada with high loft Canadian down and soft 400 thread count cotton. Down is fluffy, light, and delicate, making for cloud-like, soft and squishable pillows. Firm Support is a puffy pillow that compresses down with the weight of the head. It is recommended for front, back or side sleepers who prefer moderate, malleable support. Canadian Down & Feather Company is Canada's leading manufacturer and brand of down and feather sleep products. CDFC is passionate about innovative, smart design and environmentally-conscious production. They use only ethically-sourced materials that pass strict quality control standards, delivering products that are free of harmful substances, while still being fairly priced.