This book explores the evolution of audience receptions of Peter Jackson'sHobbittrilogy (2012-14) as an exemplar of the contemporary blockbuster event film franchise. Drawing on findings from a unique cross-cultural and longitudinal study, the authors argue that processes and imperatives associated with Hollywood 'blockbusterisation' shaped the trilogy's conditions of production, format, content, and visual aesthetic in ways that left many viewers progressively disenchanted. The chapters address public and private prefigurations of theHobbittrilogy, modes of reception, new cinematic technologies and theHobbithyperreality paradox, gender representations, adaptation and the transformation of cinematic desire, and the role of social and cultural location in shaping audience engagement and response. This book will appeal to audience researchers, Q methodologists, scholars and students in film and media studies, Tolkien scholars, andHobbitfans and critics alike. | Fans Blockbusterisation And The Transformation Of Cinematic Desire by Carolyn Michelle, Hardcover | Indigo Chapters