L'Oreal Paris Everpure Blonde Shampoo's luxurious and aromatic formula is designed to preserve hair color purity while deeply cleansing hair. It boasts powerful natural botanicals such as Iris extract, neutralizing brassiness and unwanted warm tones found in coloured blond hair. L'Oreal Everpure Blonde Shampoo deeply cleanses your hair, leaving your hair healthy, luscious and soft. Ever is L'Oreal Paris' first hair care collection free of color stripping and hair/scalp damaging chemicals like Sulfates, Paraben and Harsh Salts.