Whether you are already in a marketing job, aspire to having one or want to grow your business, Effective Marketing in easy steps will help you to become a successful marketer. By keeping it simple, Catriona MacKay has combined her own business experience with established best practice to give you a practical guide to marketing. Her great marketing tips and advice will help you:Write a successful marketing planAvoid making costly mistakesEncourage good marketing practice at workUse what you know to make your business growDevise effective marketing for today's market including how to use online resourcesEssential for those who want to grasp the key marketing skills without getting bogged down in academic theories. Includes worksheets to get you started. | Effective Marketing in Easy Steps by Catriona MacKay, Paperback | Indigo Chapters